EdChoice wanted to create awareness and education about how tax dollars are spent on public education in Kokomo while gaining feedback on how the local community would like to see education dollars allocated.
THE EMMIS MARKETING SOLUTION
After meeting with the client, the Emmis Marketing team concepted the creative and tagline “Do you know, Kokomo?” to distribute across a variety of media. This included local newspaper print, billboards, programmatic display ads targeted to parents, video pre-roll and on-site street team activations. All ads and activations prompted traffic to a custom landing page with a survey to bring awareness to distribution of public education dollars and receive feedback from the target community.