Forum Credit Union

Financial Institution

THE CHALLENGE

Promote and bring awareness to the variety of financial services Forum Credit Union provides while educating the public and  about financial literacy and responsibility.

 

THE EMMIS MARKETING SOLUTION

After consulting with the client, Emmis Marketing deployed a two pronged campaign approach.

One campaign focused on promoting the variety of financial tools and services offered by the client through  traditional digital advertisements paired with geofencing and programmatic displays. The second utilized monthly informational videos featuring the resources offered by the client through the guise of financial tips and information.

Industry

Financial Services

Services Provided

Display and Geo-fence Advertising
Downtown indianapolis office building from a lower angle with blue sky and clouds in the background

THE RESULTS

By using a mix of traditional and educational advertising methods we were able to increase awareness about the client’s services. As a result, the client saw an increase in new membership as well as an increase in the diversity of services used by existing members.

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Our access and understanding of all ad tech platforms, as well as our rich history in traditional media, allows Emmis Marketing to not only to strategically build your messaging, but also place your media across all channels.

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