Franciscan Health

Healthcare Services

65

oral cancer screenings

47

prostate assessments

74

skin screenings

THE CHALLENGE

To celebrate “Movember”, Franciscan Health wanted to raise awareness surrounding men’s health issues and the various men’s health services offered by the Franciscan Health network. 

 

THE EMMIS MARKETING SOLUTION

After meeting with the client, Emmis Marketing concepted a Franciscan sponsored event supported by a digital advertising and paid social media campaign. Digital advertising efforts focused on promoting men’s health awareness while encouraging the attendance of the final event and utilized local influencers to increase campaign reach and impact.

Industry

Healthcare Services

Services Provided

Event Production, Display and Geo-fence Advertising, Social Media Marketing and Content Development
Social media influencer or food blogger creating content inside small restaurant - man sharing online food review using smartphone on tripod and lavalier - smiling content creator vlogger filming video

THE RESULTS

By utilizing our influencers and on air talent in conjunction with the digital and social campaign, Emmis Marketing was able to reach a wider audience and create e bigger impact in the community. A combined 600,000 impressions were served digitally and the Franciscan sponsored Movember event hosted nearly 100 attendees. 

 

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