A local personal injury attorney had a need to deliver new, qualified leads and increase caseload through digital advertising channels across central Indiana.
THE EMMIS MARKETING SOLUTION
Based on the business needs discovered by the Emmis Marketing strategy team, they provided a simple, yet effective strategy to help increase caseload and deliver new leads to this particular client.
Emmis Marketing recommended deploying a Google Search campaign targeting consumers who were seeking legal services. The text ads led to a specific landing page where users were prompted to fill out a webform to be contacted by someone from this firm. Additionally, Emmis Marketing recommended building a search retargeting strategy through this firm’s social media channels.
By placing the Facebook Custom Audience Pixel on the custom landing page, Emmis Marketing is able to build custom audiences based on actions taken by consumers on the landing page. Essentially, users who do not fill out a webform will be served advertisements across Instagram and Facebook and when those users eventually fill out the webform, users will not be served remarketing ads. Additionally, because of the audience data received from the Facebook pixel, Emmis Marketing can segment audiences for future campaigns for this law firm.