Do You Know, Kokomo
impressions served over the course of the campaign.
completion rate for video pre-roll.
Many people aren’t aware of how their tax dollars are being allocated for public education and have no input on the allocation. EdChoice wanted to make sure that wasn’t the case in Kokomo, Indiana.
Our goal was to educate the residents of Kokomo on how their tax dollars were being spent on public education and gain feedback for EdChoice on how residents would like to see their education dollars allocated.
After conceptualizing the tagline “Do You Know, Kokomo”, we ran an all encompassing, omni-channel campaign that included digital, print, programmatic display ads, video pre-roll, and on-site activations. Ads and activations prompted traffic to a custom landing page with a survey to bring awareness to distribution of public education dollars and receive feedback from the target community.