Indiana Youth Services Association
The Office of the Indiana Attorney General offers programs to help combat drug abuse, address unclaimed property, offer consumer protection, neighborhood watch programs and more. However, very few Hoosiers are aware of the various programs provided to assist them. That’s where we come in. Our goal was to develop a strategy to strengthen the overall presence of The Office of the Indiana Attorney General and highlight the numerous services available to Hoosiers through their office.
It’s easy to get lost in the crowd, so uniting all of these programs under one memorable brand was the first step. The Here For Hoosiers brand was created to embody a sense of safety and security for any obstacle an Indiana resident may face. By creating a home base we were able to show off custom video and graphic messaging needed to inform Hoosiers about all of the services The Office of the Indiana Attorney General provides.
Here For Hoosiers quickly became the main search destination, when needing information about The Office of the Indiana Attorney General. We were able to offer quick and easy answers to commonly asked questions, keeping Hoosiers’ in the know and reassured