How to save a life?
A custom landing page created a haven for highschool and college-aged individuals and provided access to all of the information and resources we highlighted throughout the course of the campaign
Know where to look.
Custom video ads helped us merge the hypotheticals of our message with the realities of being a young adult by showcasing the hows and whys of using the Indiana Lifeline Law.
Inform, engage, and inspire.
We wanted to speak directly to the people that the Indiana Lifeline Law was created to protect, so we joined our Gen Z audience in a space where we knew we could find them.