Indiana Youth Services Association
Mike’s Hard Lemonade – a brand well-known for their energetic presence and bold flavor. When they came to us looking to expand their local audience, we had just the solution.
Using our HankFM audience demographic to target a new fan base, we gave this classic beverage to our friends and rising country stars, Midland. Known as a creative, eccentric band, their fresh take on classic country pairs best with an ice cold Mike’s Hard Lemonade. Opening up Mike’s Hard Lemonade to Midland’s thirsty fanbase, listeners now have a new concert beverage of choice.
The connection between Mike’s Hard Lemonade’s wild brand and Midland’s rowdy fanbase, was obvious for us. As the band announced they were coming into town for a show, we got a hold of the venue to offer up a special sponsorship opportunity that was too sweet to pass up!
Enter, Mike’s Hard Lemonade – the official beverage of the Midland concert. By connecting Mike’s Hard Lemonade to Midland, we were able to create a campaign that indulged Midland’s fanbase to our client’s beverage. The look, feel, and spirit of the two entities came together in our blog, social media campaign, on-site activation, and concert video.