Mike’s Hard Lemonade - a brand well-known for their energetic presence and bold flavor. When they came to us looking to expand their local audience, we had just the solution. Using our HANKFM audience demographic to target a new fan base, we gave this classic beverage to our friends and rising country stars, Midland. Known as a creative, eccentric band, their fresh take on classic country pairs best with an ice cold Mike’s Hard Lemonade.